I would bet that at least 10 people in my club purchased the latest Heresy box. I purchase GW products but I don’t purchase every big box release (I’d go broke and I live in an apartment so space is an issue) but at my game club there is at least a few people purchasing the big new releases (usually not the same people each time).
Yes they could buy cheaper models by a 3rd party but they are buying the models that they want and they can also play games with.Īs has been said many times people hobby differently and no one should judge anyone else for how they hobby. These collectors will make the purchases they want mostly ignoring the price since it is something they want/need to fill out their collection/army. The casual gamer on the other hand generally collects because they like the lore and/or models. I’ll also note that many competitive tournaments will not allow third party proxies. I personally think that’s a bit crazy but who am I to judge. The competitive gamer (which I am not) often purchases the latest hotness and when it gets surpassed they will sell it or put it in storage and move on to the next army. Many of the people purchasing GW products have good paying jobs and while the prices may be high they generally don’t balk at making the purchase if it is a game/army they want to collect.
So perhaps things are different in the UK but on this side of the pond (USA & Canada) the vast majority of people buying GW products are male and over the age of 25 (or older). Anyone on this thread attended these?Īlso, while there’s a lot of hate about GW’s miniature pricing, I didn’t see the same level of dislike for their licensed boardgames, RPG’s, and video games (although I don’t really follow videogames). Years ago, Dakka had a thread of the GW conventions in the Kirby days (?) where the painting displays were given short shrift, while the convention’s emphasis was selling models to attendees. They’re there to find that small percentage that will send money, because, even though it’s a small number, it’s enough to make the effort worthwhile. The emails that are sent out are *not* there to convince everyone to send money. TED talks had an interesting discussion about scams, such as the Nigerian Prince. Often, the original 80% see through this marketing attempt, and don’t understand that they’re not the ones being hunted.
And if you’re familiar with “freemium” social media games, they’re designed to not just find that 20%, they’re designed to find the 20% of the 20% to make even more money. If you’re familiar with the 80/20 rule, one of its aspects is that “20% of your customers will generate 80% of your income”. > Just to throw something else into the mix, GW’s pricing strategy seems to be largely focused on a specific demographic – boys of around school age.
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